Introducing Rooted and Reach
We help people and organizations stay rooted in community while expanding their reach with authentic, impactful engagement.
Designed for Practitioners Who Care Deeply
Rooted and Reach is designed for lawyers, consultants, nonprofit leaders, and business professionals who want to grow their work by connecting more meaningfully with people and places. Our approach is practical, innovative, and grounded in equity.
Where your clients live, work, and build community matters. So does how you show up for them. Rooted and Reach helps practitioners see how place shapes relationships — and how place-based strategy can unlock more authentic, effective engagement.
We’re more than a outreach, engagement, or marketing method — we’re a people-centered strategy. Through tailored frameworks, interactive tools, and real-world campaigns, you’ll learn how to stay deeply rooted in the communities you serve while expanding your reach to new audiences. Whether you’re a lawyer building trust with clients, a nonprofit leader deepening partnerships, or a business aiming to serve people better, Rooted and Reach helps you turn connection into impact.
Why Place-Based Strategy?
Place-Based Strategy grounds marketing and outreach in the realities of geography, community history, and lived experience rather than generic messaging.
By focusing on where people live, work, and gather, this approach uncovers the structural inequities shaping opportunities and trust. It allows professionals to design engagement that feels authentic and relevant—meeting people where they are, both literally and culturally—while building stronger, longer-lasting relationships that a traditional, one-size-fits-all strategy often misses.
What You'll Learn
✔ How to spot place-based patterns that shape your clients, markets, and communities
✔ Tools to ground your outreach in spatial awareness and real context
✔ Strategies to engage with people, not just market to them
✔ A deeper understanding of how authentic connection drives lasting impact
What you’ll gain
✔ Build credibility with a certificate in place-based strategy and engagement
✔ Grow your network by connecting with professionals across law, business, and nonprofit sectors
✔ Open doors to new opportunities—from client growth to strategic partnerships—through specialized skills in equity-driven outreach
✔ Deepen your impact by staying rooted in community while expanding your reach to new audiences
Our services
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Place-Based Marketing Strategy
Tailored outreach grounded in geography, history, and community context to build authentic connections.
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Engagement Design
Tools and frameworks to engage communities with empathy, accountability, and inclusivity.
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Training & Consulting for Organizations
Customized workshops and strategic support to align programs with local realities.
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Personal Development Classes
Reflective courses for practitioners working with vulnerable populations, focused on applying Rooted and Reach to their own growth, resilience, and equity-centered practice.
Who we work with
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Nonprofits & Community Organizations
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Public Sector & Institutions
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Private Sector & Professional Services
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Practitioners & Care-Centered Professionals
“Everything has to do with geography.”
— Judy Martz